Nike is one of the world’s biggest sporting brands in the world and offer a range of footwear, apparel, equipment and accessories. The company was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports and was changed to Nike, after the Greek god of Victory in 1971.
The Brand is extremely popular and easy recognised by its curved check mark logo which is known as the “Swoosh” and was designed for just $35 by Carolyn Davidson as well as its slogan “Just Do It”.
The brand was originally known for its fitness and running shoes, however in 1984 they signed a young basketballer named Michael Jordan and the rest is history. The “Air Jordan” line of shoes was created exclusively by Nike for Michael and released to the public shortly after. The Jordan brand now makes Nike around $3 billion in revenue each year and has made Michael Jordan a billionaire.
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